The headline is the single most important element within any marketing piece. If the reader’s attention is not arrested by your headline, they won’t read your bodycopy.
How to write effective headlines is a copywriting course with a difference. All we talk about is headlines in their numerous incarnations, including:
► Direct mailshots
► Email subject lines
► Web pages
…and other forms of marketing communication.
There are many myths surrounding headlines. Nigel Temple trained as a copywriter over 30 years ago and he has been writing (and learning) ever since. He served for 12 years as a Faculty Member and Course Director with CIM (the Chartered Institute of Marketing) and he ran a marketing services agency for nine years.
Discover the most effective opening words for headlines; how to engage the reader’s brain; how to get their attention; and how to get them to read your message and call to action.
How to write effective headlines can be delivered as an in-house training workshop or as a talk for groups of any size.
Your copywriting trainer / presenter
Nigel is a professional copywriter, trainer and speaker. He has written over a million words of promotional copy for thousands of different enterprises. His first book was entitled Writing Copy for the Web. Nigel loves to write and he enjoys teaching business people how to improve their writing skills. He has taught thousands of executives, marketing communications professionals and marketing agency staff how to improve their copywriting skills.
Increase open / click through rates. Discover how the professionals write headlines and have some fun along the way. Help your organisation to create more awareness, attract more customers and make more sales – through the power of headlines.
To find out more, or to receive a quick quotation by all means get in touch.
Within the UK call: 01628773128
From outside the UK call: +441628773128
Please mention ‘Copywriting training’.
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