Are you / your team responsible for writing your website words? There are multiple components of successful webcopywriting, aren’t there?
The challenges include what to write, blog and new page ideas, understanding how people read online content, writing for the search engines, dos and don’ts, structuring your content, getting the writing done within the limited time available and creating a consistent style.
Writing clear, easy to understand webcopy is one thing. Ensuring that your web pages are found by Google is another thing entirely. How do you write about your products and services and at the same time make your copy search engine friendly?
Nigel Temple has been writing webcopy since the last century. He knows how difficult it can be to ‘get the writing done’. He has conducted research into what works and what doesn’t when it comes to attracting Google as well as making the webcopy easy to understand for website visitors. The result is SEO friendly copy that is easy to read.
Nigel is an engaging and knowledgeable trainer / presenter. He puts everyone at their ease and shows them how to get the write done – well and quickly.
This in-house training course can be delivered for groups of any size.
Website writing course agenda
► The big picture: what are all of these words for?
► Coming up with original content ideas
► How to get the information that you require
► How to structure website content
► The importance of headlines and signposting
► How to write for human beings and for the search bots
► How people read screens and online content
► Tips and ideas to improve your content
If you are starting a new website, the Website Words course may help.
Here is a solution for creating an in-house website writing system.
Nigel’s first book was entitled Writing Copy for the Web and he has been researching, writing and delivering webcopwriting training workshops ever since.
To find out more, or request a quotation by all means get in touch.
From outside the UK call: +441628773128
Within the UK call: 01628773128
Please mention ‘Copywriting training’.
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